2025.04.24
Business development
On April 14, 2025, SINGCHEER Intelligent Manufacturing and INFORM Storage formally signed the Strategic Cooperation Agreement for Smart Factory Construction in the Cable Industry in Shanghai. This collaboration not only demonstrates both parties' leading capabilities in their respective specialized fields but also marks the cable industry's intelligent transformation entering a new phase of “end-to-end empowerment.
▌Deep Cooperation Background Addressing Two Major Transformation Pain Points
Driven by the convergence of the “dual carbon” goals and the “Made in China 2025” strategy, the cable industry faces two core challenges:
Efficiency bottlenecks: Under traditional production models, data silos exist across raw material warehousing, manufacturing, and finished product delivery. Manual intervention leads to process inefficiencies and poor coordination.
Digital Transformation Barriers: Small and medium-sized enterprises lack integrated solutions spanning automation, digitization, and intelligence, while technical hurdles in multi-system integration remain difficult to overcome.
Drawing on deep insights into industry needs, both parties leverage their extensive domain expertise and strengths. With the shared goal of “simplifying transformation pathways and enhancing operational efficiency,” they have established a full-lifecycle service system spanning planning and design, equipment integration, warehousing and logistics, and operational management. This approach delivers on the value promise of “reducing costs for customers and boosting efficiency for the industry.”
As a pioneer in the digital and intelligent transformation of the cable industry, SINGCHEER Intelligent Manufacturing is committed to providing end-to-end services for the sector. Centered around its self-developed SiMOM Manufacturing Operations Management System, the company integrates intelligent facilities such as central material supply systems, smart production equipment, AGVs, and automated storage systems to establish a seamless data chain from raw materials to finished products. Addressing the unique process challenges of the cable industry, SINGCHEER Intelligent Manufacturing has developed smart upgrade solutions for critical processes like conductor processing, extrusion, and stranding. It offers core products including intelligent extrusion production lines, automated packaging equipment, and MES systems to help enterprises enhance production quality and efficiency.
As a hidden champion in intelligent warehousing, INFORM Storage uniquely addresses the cable industry's challenges of storing “multiple specifications, long lengths, and heavy weights.” Its self-developed heavy-duty shelving systems and four-way shuttle technology can handle cable reels exceeding 10 tons, significantly boosting storage space utilization through intelligent scheduling algorithms. Over 28 years, INFORM Storage has delivered more than 500 automated warehousing systems across scenarios including raw material high-bay warehouses, finished goods sorting centers, and intelligent material handling. The seamless integration of its WMS (Warehouse Management System) and WCS (Warehouse Control System) delivers fully automated solutions for cable enterprises, covering the entire process from incoming goods to outbound shipments.
The most significant highlight of this strategic partnership lies in the three major value breakthroughs achieved through the deep integration of both parties' technological ecosystems.
One-Stop Delivery: Embedding “production-warehousing-logistics” collaborative design from the factory planning stage breaks away from traditional “puzzle-piece” construction models. Through standardized interfaces and modular integration, elements like automated storage systems, AGV paths, and production line layouts are unified in planning. This significantly shortens project delivery cycles while mitigating risks associated with multi-system integration.
End-to-End Data Connectivity: By eliminating data silos between MES (Manufacturing Execution System), WMS (Warehouse Management System), and AGV dispatch systems, it achieves full-process transparency and visibility—from raw material scanning upon entry, production progress tracking, inventory status alerts, to logistics delivery queries. Through the digital cockpit, managers can not only view holistic data but also receive production scheduling optimization recommendations based on intelligent algorithms, enabling a leap from experience-based decision-making to data-driven decision-making.
Full-scenario intelligent coverage: In the raw material phase, AI vision systems automatically verify incoming material specifications, while robotic arms perform precise palletizing and transfer to automated storage systems. During production, equipment operation data is transmitted in real time, with process parameters automatically matching work order requirements and anomalies triggering intelligent alerts. In warehousing, four-way shuttles and AGV robots form a flexible logistics network that dynamically adjusts inbound/outbound rhythms based on order priority. The scheduling hub continuously optimizes the balance between production load and warehouse turnover through machine learning, automatically activating emergency response mechanisms during unexpected events to maximize production continuity.
▌Three-Dimensional Value Empowerment Driving Enterprise Transformation and Upgrading
For cable manufacturers, this collaboration delivers not only technological upgrades but also a comprehensive transformation of business operations. On the cost front, intelligent upgrades have reduced labor costs by 60%, cut inventory backlog by 30%, and decreased energy losses from idle equipment by 25%. In terms of efficiency, order delivery cycles have been shortened by 40%, equipment failure rates have decreased by 50%, and quality traceability efficiency has improved by 80%. Regarding implementation, both parties provide end-to-end services spanning top-level planning, system integration, and operational support, helping enterprises avoid multi-vendor coordination challenges and reduce redundant investment.
▌Join hands to embrace the future of intelligent manufacturing
The global manufacturing sector is currently undergoing a pivotal transition from “scale expansion” to “quality and efficiency.” The strategic collaboration between SINGCHEER Intelligent Manufacturing and INFORM Storage not only provides a replicable blueprint for smart factory development in the cable industry but also accelerates the upgrade and iteration of the entire industrial ecosystem through dual-driven innovation in technology and practical application.
Looking ahead, as technologies like 5G, artificial intelligence, and digital twins continue to permeate industries, both parties will deepen their collaboration to explore more forward-looking solutions. From the intelligent transformation of individual factories to the synergistic development of industrial chains, and from data-driven manufacturing to the pursuit of carbon neutrality goals, this partnership will continually push boundaries, empowering China's cable industry to secure a leading position in the global high-end manufacturing competition.
